Services

Analysis & Research

Understanding yourself and who you’re up against is crucial to your success. Sun Tzu said it best, but the principle is as true for marketing plans as it is for a battle plan. 

Getting a crystal-clear understanding of yourself and your offerings is immensely valuable. Knowing your competition and what they’re about is critical to your long-term success. We can help draw this information from basic research with a scientific commitment to data and the passion of an artist. 

We can provide you with the in-depth research and expert analysis necessary for a comprehensive plan. This step is often overlooked when tackling your own marketing. In addition to providing you with a baseline for your own performance, a beneficial analysis can also provide invaluable feedback and market data to give you ideas to improve your business. 

The research and analysis we provide will also form a clear plan for your search engine management. Search engine optimization (SEO) and search engine marketing (SEM) are acronyms commonly thrown about. The research and analysis we provide allow you to become exactly what your customers are looking for. 

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

― Sun Tzu, The Art of War

Performance Marketing

The digital age brings a wealth of opportunities to small businesses. The brilliance of the opportunities, options, and acronyms can also be... overwhelming. We can help! 

Online communication is best when you commit to regular and intentional engagement. The first step towards success is narrowing the platforms you decide to engage with. Then, you can dedicate your efforts to consistent conversation with your audiences. 

All of these platforms rely on performance marketing— creating communication based on the performance of your messaging and content on each channel. We can also help you create messaging specific to each channel. Each platform has a different facet of your audience. Crafting messages for each facet allows you to move your brand forward. 

Crafting messaging for your target audiences on each platform can help move your brand forward. Every platform is a different facet of your audience, and it's important to communicate directly to them. 

Performance marketing is an opportunity to track the performance of your campaigns. Through pay-per-click (PPC) and paid advertising, it's easier to track the reception of your messaging with your audience. 

Creating an exceptional performance marketing program requires adept management. Knowing how to work performance marketing on different channels is a skill we can help you with. Let's work together to create an impactful and cost-efficient messaging plan.

Content Strategy

Can you think of a time that someone shared a story that you really connected with? A story that you just truly felt and related to? A story that pulled you in and has been with you ever since? 

Believe it or not, this could happen with your brand! Every piece of content you create can be something your audience hangs on to. We can help craft messaging that keeps your audience hooked. 

Each piece of content is your potential first introduction to a customer. They say "your network is your net worth," and every piece of content is a potential new person in your network. 

Developing your content strategy requires impactful and independent pieces. Every piece needs to be an independent and exceptional introduction. It also needs to fit together with the other pieces of content, like a handmade jigsaw puzzle. 

When your content strategy comes together it creates marketing magic. We can help you make sure to work each piece of content carefully. This means incorporating exceptional storytelling to inspire and inform the customer. This takes the shape of fantastic copywriting, curated video, and photography content. 

Crafting careful copy is more than pedantic prose. It requires exceptional writing skills to design copy to drive conversions. It also requires understanding the brand, the purpose of the copy, and the call to action. The feeling you give people with your words moves your audience -- and your business-- forward. 

Throughout each piece, your story will be the throughline of all your content. We will support you and deliver exceptional results.

One of the most highly-valued experiences a customer can imagine is a bespoke design. As you deliver a tailored experience to your customers, we help put everything in place for you.

Much like a tailored garment, your marketing plan requires thoughtful design. After you've applied your diligence and creativity the result is something delightful. A well-tailored strategy will fit your business and your customers seamlessly. This means happy customers, and easier revenue generation as your business grows. 

You have something your customers are longing for; they just might not know it yet. Today there are more options than ever, but gaining and keeping customers is actually pretty simple. The key to unlocking their support is making yourself memorable through key experiences. 

The opportunities for these experiences arise from careful creative strategy and design thinking. Creative strategy guides the creation of your content. Design thinking applies scientific principles to your creative pieces to drive innovation. 

These principles will allow you to craft something impactful that fits your audience. It will also help you see any "loose threads" in need of your attention. 

Creative, original, and fresh ideas will leave a mark on your customers.

Do you remember what it was like trying to talk to your crush in middle school? 

Stammering sentences. Nervous butterflies. Awkward.

Then, you eventually learned how to talk to the people you fancy. You still probably got some nerves, but we're betting you became a bit more of a smooth talker. 

Learning how to speak to your ideal clients works exactly the same way. Once you get the right wingman (er.. wingwoman) you'll have the confidence to speak up without any cringe-inducing awkwardness. If you can't relate, there's some disparity in our junior-high experiences. 

Creating exceptional online experiences for your clients requires exceptional communication. Each point of contact is a chance for you to show a bit more of your bold and brilliant self to your customer.  

We support your communication efforts by advising the best channel for each message. Crafting the right message for each platform creates an opportunity for hyper-targeted messaging. The more personalized your message is, the more impactful it will be with your customers. 

As you grow, you'll discover more ways to improve communication with your audience. We can help you address your most frequent customer interactions. The culmination of this is a crafted experience where each customer feels valued by you. 

Look at how smooth you've become.